Chris Zhao | Hotel Digital Marketing in 2025

In this podcast Mauricio Schuler and digital marketing veteran Chris Zhao offer a nuanced perspective on the evolving landscape of search and social media. Zhao, drawing on his extensive experience at Travel Media Group and a formative stint at Disney, explains that traditional SEO—once driven by metrics like traffic volume and cookie-based attribution—is yielding to the disruptive influence of AI-powered search. 

Zhao further highlights the shift to what he terms “social 2.0,” where the focus is less on mere social connectivity and more on fostering trust and authenticity through richer content. He emphasizes that independent hoteliers must rethink their strategies by leveraging not only metasearch and OTAs but also influencer partnerships and comprehensive content marketing. 

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