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Schulering HUB Talking Hospitality Podcast
Schulering Hub is a hotel employee experience consulting company. We audit, assess, optmize, and structure every step of your internal hotel guest - Your Staff. From the pre-employment to departparture, we help hotels build their employer branding by doing all the rights things with their people, turning staff into ambassadors of the brand.
Our podcast, Talking Hospitality aims to raise awareness of the PEOPLE in our industry doing what we preech, showing the impact that treating your staff well do to your business.
If there is a guest that you want to see on the show, please contact them with us on hello@schulering.com
Schulering HUB Talking Hospitality Podcast
Chris Zhao | Hotel Digital Marketing in 2025
In this podcast Mauricio Schuler and digital marketing veteran Chris Zhao offer a nuanced perspective on the evolving landscape of search and social media. Zhao, drawing on his extensive experience at Travel Media Group and a formative stint at Disney, explains that traditional SEO—once driven by metrics like traffic volume and cookie-based attribution—is yielding to the disruptive influence of AI-powered search.
Zhao further highlights the shift to what he terms “social 2.0,” where the focus is less on mere social connectivity and more on fostering trust and authenticity through richer content. He emphasizes that independent hoteliers must rethink their strategies by leveraging not only metasearch and OTAs but also influencer partnerships and comprehensive content marketing.
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Schulering: Evolving Hospitality through Learning.
